Online marketing is the art and science of selling products and/or services over digital networks, such as the internet and cellular phone networks.
The combination of Art and Science emphasis the searching new customers with streamlining the future customers. The process also includes converting the current prospect to Customer.
The art of online marketing involves finding the right online marketing mix of strategies that appeal to your target market and will translate into sales.
The science of online marketing is the research and analysis that goes into both
choosing the online marketing strategies to use and measuring the success of those strategies. ( A Blog by Agrita Sharma)